Shimano, to establish closer ties between people, nature and bicycles. We believe in the power of cycling to create a better world as we move forward. We inspire all those people who enjoy our products in their daily lives, and wherever they take them. Ride Shimano. In road cycling, Ultegra components meet the needs of most riders, while Sora and Tiagra are perfect options for beginners. Other disciplines, such as track and mountain biking, are also well served. Find chains, brakes, bolts, pastes, axles and much more.